Trademarks serve two purposes, firstly they protect the reputation and associated goodwill of one trader’s goods and services over those of another trader. They also protect consumers by guaranteeing the origin of those goods and services. Trademarks have the potential to become the most valuable asset in a company’s intellectual property asset portfolio. Unlike a patent for an invention, where the patent monopoly is only granted for a limited time, trademarks may be kept in force in perpetuity so long as they remain in use by the trademark owner.
In order for a trademark to be registered, a formal application must be made at IP Australia.
Further information regarding trademarks may be obtained by following the following link: https://www.ipaustralia.gov.au/trade-marks/understanding-trade-marks